A corporation located in Shiba, Minato-ku, TokyoDVCWe provide the necessary tools for video production, whether professional or amateur.
In addition to selling video equipment, we aim to be a convenience store that can immediately handle information provision, purchase of equipment, rental, repair reception, etc. at the store.

SONY ILCE-7M5 New release on December 19th!

Sony α7 V Body [ILCE-7M5] Scheduled to be released on December 19, 2025! A new generation mirrorless SLR equipped with a newly developed partially stacked CMOS image sensor and a newly developed BIONZ XR2 processor will be released this month! The new image processing engine "BIONZ XR2" equipped with AI processing significantly improves recognition and tracking performance compared to the α7 IV. In combination with the newly developed image sensor, it is possible to read out all pixels without pixel addition during full-frame recording. It can record 4K 60p footage with 7K oversampling with less moiré and jaggy, and can also shoot 120p at up to 4K, allowing you to create up to 5x slow-motion video. AI-powered "real-time tracking" can detect and follow people whose faces are not visible or animals that seem to be facing their backs in real time. In addition, you can specify the subject you want to aim for and press the shutter button halfway to let the camera follow you automatically. Please use the new generation of mirrorless SLRs that utilize AI to expand the range of photography! Click here for details! LanguageThis page was automatically translated. Please note that it may differ from the original content.

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SONY New Macro Lens Introduced!

A new macro lens will be released by SONY! FE 100mm F2.8 Macro GM OSS(SEL100M28GM) This is the first medium telephoto macro lens in the G Master series! The maximum shooting magnification is 1.4x. The use of a teleconverter (sold separately) allows for high-magnification shooting up to 2.8x. The release date is next month, November 21st(gold)It has become! DVC and ROKUGABiz (DVC online shop) will of course also handle it. October 7(fire)We will start accepting reservations from DVC! Please see here for details on the lens. LanguageThis page was automatically translated. Please note that it may differ from the original content.

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Introducing a new SONY product! (ECM-778, CEA-G1920T, etc.)

2025SONY's new products will be released on August 8th! ☆SONY ECM-778 This is a high-end shotgun microphone that combines excellent sound picking performance with small and lightweight size! Suggested retail price is 163,900 yen(Tax)It has become. 12th(soil)You can experience it in advance at the Sony Store! Please check out the features and main specifications here. ☆SONY CEA-G1920T, CEA-G960T *The image is CEA-G1920T. CFexpress 4 This is a high-speed, high-capacity next-generation Type A memory card! This is an open price. Please check out the features and main specifications here. ☆ SONY MRW-G3 CFexpress Type A card reader optimized for the CEA-G series and supports CFexpress 4.0 and USB 40Gbps! Please wait for more information on pricing. Please check here for an overview. LanguageThis page was automatically translated. Please note that it may differ from the original content.

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SONY BURANO LATEST FIRMWARE RELEASE

The latest firmware Ver.2.0 of SONY CineAlta camera BURANO (MPC-2610) is now available today. If you are using it, please download the data from here and update the firmware. LanguageThis page was automatically translated. Please note that it may differ from the original content.

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SONY PXW-Z200 HXR-NX800 Latest Firmware Information

Latest firmware information for SONY PXW-Z200 and HXR-NX800! The latest firmware, Ver. 2.00, is scheduled to be released on June 18, 2025. Here are some of the upcoming updates. ・MXF (1920 x 1080 Contains interlace) *PXW-Z200 only ・MPEG HD422 upgrade license *PXW-Z200 only [Paid] ・Interval shooting support ・Picture cache wreck support *PXW-Z200 only ・Assignment to IRIS lens ring ・Digital extender function added Click here for more information. LanguageThis page was automatically translated. Please note that it may differ from the original content.

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